Gavin Starks
d::gen

 

networking in a digital generation

CI

2003 - 2008
 

Consolidated Independent (CI)

“Enabling access to the Digital Marketplace”.

CI is a service-based technology company dedicated to the digital media sector, designed to help rights owners to capitalise on their digital assets.

CI is among the most advanced services in the world of its kind, meeting the needs of labels, distributors and aggregators, and delivering globally to any Digital Music/Media Service.

 

Overview

 
 

Gavin joined CI in 2003 as Managing Director. He grew the business to >£1m turnover and profitability, building a team of ~20 and creating a world-leading service provider. He left CI in 2008 to pursue AMEE.

CI's clients included Beggars Group, Vital/Pias, Pinnacle, The Orchard, Ministry of Sound, BBC Audiobooks and most of the significant Independent sector companies.

CI delivered to over 300 online retailers, mobile operators and rights organisations.

The CI technical platform enabled massive aggregation of media assets (music, video, images, metadata), scalable to 2 Petabytes, massive delivery capacity (e.g. 100,000 tracks a week delivered b2b for subsequent retail) and rapid turnaround (e.g. taking the "Warchild" release from CD master to 17 retail stores in 47 minutes from receipt).

For example, when Amazon launched its US store, CI delivered ~25% of the music assets to Amazon on behalf of its clients.

 

Testimonials

 
 

"Working with CI has enabled us to access the digital marketplace, it's as simple as that."
Simon Wheeler, Head of Digital, Beggars Group

"Our relationship with CI means that we can concentrate on our digital sales and marketing initiatives safe in the knowledge that digitising and delivery is being taken care of by the best in the business"
Dominic Jones, Head of New Media, Pinnacle Entertainment

"Making the digital supply chain professional relies on really understanding the processes involved and, crucially, being able to deliver ... CI to do just that."
Adrian Pope, Manager, [PIAS] Digital

"I love CI. They Rock my world."
Brian Larson, Producer, iTunes

"I am very grateful to be working with the incredibly intelligent, forward thinking, detail oriented staff at CI. The level of service they provide is unmatched and I would recommend CI to anyone."
Eleanor Blattel, Director of New Media , Sanctuary Group (USA)

"If all digital distribution companies were as passionate and efficient as CI, it would make the job of getting content into our service much faster and correct the first time. "
Jean Chadwick, Director of Content, Napster

"CI provides an excellent technical infrastructure for delivering digital content to retail partners. CI allows us to retain full control over our assets… and is an indispensable component of our digital operations."
Caroline Hansen, Digital Operations Manager, Sanctuary Records Group (UK)

"CI has set a standard for digital delivery that I have not seen any other company match to date. I strongly recommend any and all of our Label Partners use their service."
Elizabeth Miller, Head of UK Label Management, Beatport.com

"It's been great finding out that numerous labels we've closed deals with were managed by CI. This has saved us loads of integration time and 'digital headaches'!"
Krimo Maadi, Coordinator New Business Projects, Free Record Shop