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1999 - 2003
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TORNADO: A BRIEF HISTORY
“Combine the intelligence of the Internet with the power of Broadcasting”.
Tornado was an innovative company, founded in 1999 by Gavin Starks. Combining
exceptional technical and creative skills in a unique way, Tornado helped
define some of common 'formats' now seen in internet broadcasting (webcasting)
all over the world.
Clients included Shell, Rolls Royce, Cisco, Yahoo!, Penguin, Channel Four, BBC and Tate Modern.
Tornado was aquired by Servecast in 2003. Servecast was acquired by Level3 in 2007 for £22m in cash.
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Overview
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Tornado provided services for a very diverse range of clients,
including;
- Logica & CMG (end-to-end corporate communications)
- Shell Plc (end-to-end corporate communications)
- Rolls Royce (facilitating internal communications and masterclasses)
- Emap Plc (streaming Kiss100 and 13 other UK regional radio stations)
- The Royal National Institute for the Blind (utilising voice
recognition to make searchable archives)
- Merrill Lynch (consulting and executing on communications strategy)
- Cisco Systems (producing global video webcasts for IPTV)
- Christian Aid (enabling global reporters to publish video
easily)
- Tate Modern (pioneering indexed, searchable video)
- Penguin, Random House (creating "podcast" vehicles to market audiobooks
- Glastonbury (broadband webcasting from the Festival to 700,000+
viewers)
Tornado always broke new ground in combining design and technology
into usable communication. It provided real solutions to its clients,
won business from companies 100x its size, and kept them.
Its most "important" work included webcasting the UK Prime Minister's announcement of the Iraq war for Number 10, before it was released to the media, and Morgan Stanley's disaster recovery webcasts after 9/11.
TESTIMONIALS
“Yahoo! has found Tornado's services to be top-notch. Tornado is a professional, experienced entity and
a valued partner”, Yahoo! Broadcast
“I would recommend them to anyone undertaking a project involving streaming media of any size”. Emap Plc
“Tornado processes, staff, technology and above
all customer focus all operate at the highest level”. Loral
Cyberstar
Tornado raised £750K in March 2000, grew its revenue
year on year by ~50% and was sold to Servecast Ltd in 2003 having
carried out hundreds of webcasts, development and production projects.
Tornado's branding and design won D&AD recognition as "Best of British
Design".
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attheraces: commission to create brand
identity. |
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attheraces was a £300m venture between Channel Four,
Sky Sports and Arena Leisure. With the remit to address "all
platforms" (including TV, print, PDAs, mobiles and the web),
Tornado created all its visual branding materials. The brand mark,
above, won D&AD recognition for "Best of British Design".
David Brook Director of Strategy and Development Channel Four
commented, “Tornado's understanding of the brand we are creating
was way ahead of the competition. We have built up an excellent
working relationship in a short space of time and have created a
truly original and compelling identity which will help to move the
sport of racing forward across the globe.”
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BTopenworld: commission to launch BTopenworld.
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| The brief was to "demonstrate
the potential of broadband". Tornado branded, designed, filmed,
edited, coded and delivered an interactive music fanzine, codenamed:
"Zinestream". |
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LogicaCMG: merger announcement |
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| Having webcast all CMG's AGM and interim announcements, Tornado was the chosen provider for their merger announcement with Logica. Tornado provided the end-to-end solution including design, staging, sound,
lighting, filming, satellite links, webcast production, streaming
hosting, website creation and registration management. Yes - everything. |
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Tate Modern: commission to
create an innovative, interactive media experience |
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A method of presenting and cross-linking of hundereds of hours
of interview footage. Tornado created the format, added bleeding-edge
voice-recognition natural language search, designed and built the
solution.
Honor Harger Webcast Curator Tate Modern commented, “Tornado’s
combination of technical and design expertise is exceptional.”
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Royal Dutch/Shell Group of Companies:
ongoing commission for webcasts |
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| The Annual General Meeting webcast, linking
mutliple territories, satellite feeds, phone-in and live audience
questions. The even attracted a broad range of viewers from investors
and shareholders to the general public. |
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Number10: Prime Minister's Question Time |
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| Working closely with Westminster Digital,
Tornado provided webcast hosting, delivery and reporting for Number
10 during critical announcements, including the Iraq war announcement. |
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Penguin: commission for Nick Hornby |
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| Tornado created an interactive format, filmed,
designed, built and delivered an innovative offering for marketing
books, including defining a business model to support ongoing production. |
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