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BBC Creative Future

By Gavin, 25th April 2006

BBC Creative Future… (link)

“The second wave of digital will be far more disruptive than the first and the foundations of traditional media will be swept away, taking us beyond broadcasting. The BBC needs a creative response to the amazing, bewildering, exciting and inspiring changes in both technology and expectations.

“On-demand changes everything. It means we need to rethink the way we conceive, commission, produce, package and distribute our content. This isn’t about new services it’s about doing what we already do differently.

“The BBC should no longer think of itself as a broadcaster of TV and radio and some new media on the side. We should aim to deliver public service content to our audiences in whatever media and on whatever device makes sense for them, whether they are at home or on the move.

“We can deliver much more public value when we think across all platforms and consider how audiences can find our best content, content that’s more relevant, more useful and more valuable to them.”

At last…

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