Webcasting radio = innovation

By Gavin, 16th October 2010

A big shout out to RinseFM who just got their FM license [Guardian, Evening Standard].

This is the second station I’ve helped with streaming that’s ended up with an FM license (the first was Resonance FM).

Having put Virgin Radio, Kiss FM and Classic FM streams online in the mid-90s, and then all of the regional Emap “Big City” stations online, it’s good to see webcasting acting as the catalyst for incubating, innovating,  and enabling new talent and embryonic stations to grow.

The great folks at Emap gave me this brilliant quote after we launched their stations: “I would recommend them to anyone undertaking a project involving streaming media of any size�?. The fun stuff is to flex at the small end, not the large, and see if you can flip the dial (Rinse get a substantial online audience, not that far off what Virgin Radio got in its early days of streaming – and at that time, Virgin was the most listened-to station on the web).

It’s a process that takes many, many years and doesn’t fit with any kind of funding or related creative support structure that we have. There’s definitely a need (I’ve helped dozens of community-led projects get going), but very little in the way of useful infrastructure that works without getting in the way.

Disclaimer