At last, I think the nature of [AV] transmission is beginning to reveal itself.

Do we need a new term? Probably - many other terms (p2p, broadcast, webcast, bitcast, torrent, web2.0, hive, etc) all describe an evolutionary step, so it does make sense to have a phrase to describe this one (note that edgecasting has already been monopolised by the CDN community and doesn’t actually describe “edge” in the context we need it to).

Cloudcasting is a term to describe usage of cloud (or meta-cloud) infrastructure to super-distribute content to, and from, edge devices.

Design requirements

:: Addressability
Permanent, guessable, as per the Coatsian rules of linkage.

:: Viewer Identity Management
Viewer-controlled at the edge, as per the O’Brien rule of Digital Identity Management.

:: Distributed storage
Both at the edge and in the cloud, as per the Loosemore box of imposs and the O’Brien rule of infinite scaling.

:: Open, anonymous publishing
Via tor networks, embedded on every mobile, home router, myth … devices.

:: Access control and content-owner identity tracking
Enabling edge-to-edge rights-control and reporting for those who want/need it. Commercially-enabling is important.

A cloudcast needs to enable content owners to be identified so that they can be paid (via direct and/or syndication channels) but doesn’t need to explicitly identify users, only views, which can be managed via oauth-escrow.

A p2p+tor+S3+mythTV+hive+impossibox mash-up, but with good addressability…?