So, today is the official Global Cool launch day.
Expect a fair bit of coverage tomorrow in the UK and USA.
Here’s some coverage that’s already out there:
However, one important correction – Yahoo is correct when it says “[Global Cool] is being funded by a consortium of blue-chip financial institutions, which have set a target of $250 million in support of its ten-year campaign” rather than The Sun’s “Big business have donated £120m to support the campaign”. All donations are gratefully received!
Hope you enjoy the new site, and this is just the tip of the (proverbial) iceberg. We have a lot of work ahead.
For example, “the campaign would be sound-tracked by none other than former Doors frontman, Jim Morrison.”
“The London briefing will be followed by a reception at 10 Downing Street with Prime Minister Tony Blair and 50 of the world’s top business and climate control leaders.”