At last, I think the nature of [AV] transmission is beginning to reveal itself.
Do we need a new term? Probably – many other terms (p2p, broadcast, webcast, bitcast, torrent, web2.0, hive, etc) all describe an evolutionary step, so it does make sense to have a phrase to describe this one (note that edgecasting has already been monopolised by the CDN community and doesn’t actually describe “edge” in the context we need it to).
Cloudcasting is a term to describe usage of cloud (or meta-cloud) infrastructure to super-distribute content to, and from, edge devices.
Permanent, guessable, as per the Coatsian rules of linkage.
:: Viewer Identity Management
Viewer-controlled at the edge, as per the O’Brien rule of Digital Identity Management.
:: Open, anonymous publishing
Via tor networks, embedded on every mobile, home router, myth … devices.
:: Access control and content-owner identity tracking
Enabling edge-to-edge rights-control and reporting for those who want/need it. Commercially-enabling is important.
A cloudcast needs to enable content owners to be identified so that they can be paid (via direct and/or syndication channels) but doesn’t need to explicitly identify users, only views, which can be managed via oauth-escrow.