What is ‘good behaviour’ in https://en.wikipedia.org/wiki/Surveillance_capitalism?
Follow the data:
Compare and contrast.
I continue to believe that we need commercial companies to be very [commercially] successful in making data management better — to shift norms until best-practice towards good behaviours are ubiquitous.
This is in addition to the advocacies, the NGOs, policy-makers, governments, consumers, citizens … it’ll take the whole town to shift the needle.
And, the more the needle moves, the greater the spaces will be for as close to ‘no data’ services as can exist, and the ‘value exchange’ will become more balanced (I will avoid using the word ‘fair’ here).
[disclaimer: I am on the Guardian Council of Yoti]